Outdoor Retailer Show: a military veterans perspective
I spent last week in Salt Lake City, Utah at the Outdoor Retailer Show. I was there to find out what outdoor companies are working with military veterans and to remind companies to consider veterans in their marketing of outdoor gear. My goal was to partner my veteran non-profit (Veterans Expeditions or VetEx) with any outdoor company who recognizes military veterans as an educated consumer of their outdoor gear. I was also looking for the latest gear to test and review. I was looking for companies who identified with my mission and wanted to provide gear to the veterans who come on VetEx trips. I was to report back what I found in an Elevation Outdoors Blog. I walked into the enormous Salt Palace with open eyes and ears. This is what I found.
I met with the good folks at Keen to thank them for providing shoes for VetEx veterans and talked further to see if Keen could continue to support the footwear needs of VetEx. Turns out Keen will continue to support VetEx’s footwear and wants to see veterans as Keen Ambassadors. I can’t tell you how good it feels to sit down with an outdoor company and be treated fairly and with respect even though I am not some outdoor big-shot hucking myself of anything that might kill me or claiming first ascents around the world. I am just an ordinary veteran who found peace in the outdoors and wants to share the outdoors with as many vets as possible. Keen gets it though because we “inspire” the folks at Keen by just being military veterans who want to build community through the outdoors.
I went to a sushi lunch provided by the folks at Backbone Media. It was a good opportunity to eat some great food and get some time with new products from Boa and Louis Garneau. I was impressed with the Boa bindings used on the snowshoes offered by Louis Garneau. The snowshoes were all very light with the Boa binding and the running snowshoes (center snowshoes in photo) were the lightest snowshoes I have even felt. The unique binding allows for one handed in and out operation. For veterans with hand or upper body disabilities like myself, the one handed operation is very appealing for its simplicity and ease of operation. Stay tuned as I have been promised a demo of these snowshoes when they are released this coming fall. We will have the vets at VetEx put these snowshoes and their cool bindings through a gear test and review. We will let you know how theses snowshoes stack up after solid use.
Next I met with Verde PR and got the lowdown on Julbo eyewear, K2, Madshus, and Metolius. Stay tuned on gear reviews from these companies and their products. I am hoping to get more eyewear to test from Julbo and start the conversation for them to become the eyewear provider of VetEx. Good eye protection is so important in the high mountains and most of our veterans lack a pair of solid sun glasses.
It was on to the Kahtoola booth for happy hour and a talk with Danny Giovale, the owner of Kahtoola. There was a large crowd gathered at the Kahtoola booth and they were giving away lots of microspikes and snowshoes. I watched them give away pair after pair. The most gear I witnessed being given away all week at the show. Danny and I sat down for a chat about how far VetEx has come. Kahtoola was VetEx’s first gear sponsor and they have been backing us since we started. I was reminded of just how down to earth Danny Giovale is as well as his entire Kahtoola gang. You will not find better people in the outdoor industry than these folks. A refreshing, made in the USA company that truly supports military veterans. Can’t say enough about the people behind such great outdoor gear. Happy to hear there will be new things coming soon from this Flagstaff Arizona company. I can’t wait to see what they come up with next. Their microspikes are one of a kind and the standard for in between season mountain travel. The snowshoe binding releases from the deck to provide instant traction to your boots.
One of my last stops was to the folks at SteriPen. You know, the ultraviolet backcountry water zapper. SteriPen was very interested in helping get vets outside. They make a special SteriPen for Special Ops that I will be testing very soon. SteriPen will also donate these cool water purification devices to VetEx for our expeditions and trips. Very cool of these guys to come in and help us out with a product that will give us clean drinking water in the backcountry.
So thats a wrap on the Outdoor Retailer Show from my military veteran perspective. I will also be testing gear from Patagonia, Mountain Hardware, Mammut, and many others. Clif will be making sure our veterans have the snacks to get us through the next backcounty challenge and beyond. I thank all the outdoor companies helping military veterans achieve their outdoor goals!
By Nick Watson, Former Army Ranger and Co-Founder of Veterans Expeditions (VetEx)