The VetEx Experience at Winter Outdoor Retailer 2014
This winter a team of VetEx veterans went to the Outdoor Retailer Show in Salt Lake City. We went with big plans of new partnerships and quality time with long time partners. Keen set us up in their booth Wednesday through Friday of the show. We interacted with Keen staff, Keen customers, and show goers all day long in the booth. Things started to heat up for pint sales and happy hour. Keen donated all of the proceeds to VetEx. Thanks for the continued support Keen.
VetEx veterans had the pleasure of hanging out and talking with Wade Davis after his talk at the Conservation Alliance Breakfast. Wade is the author of Into the Silence, a spectacular book on World War I and the military veteran climbers who took on Everest, Mallory included. This book is a must read for the veteran climber. Mr. Davis writes of war in such detail and accuracy. The reader can defiantly draw comparisons to then and now. Those veteran climbers paved the way for VetEx today. Many of those WW I vets were unemployed and looking for peace and a future in the outdoors.
Wade talked with our group about his book, Into the Silence, and his current effort to save his homeland in The Sacred Headwaters. A story of the Stikine, Skeena, and Nass in Northern British Columbia. The knowledge, subject matter, and passion Mr. Davis has on these subjects is impressive. I have never spoken with a better speaker and story teller. We will make sure that VetEx vets will have opportunities in the future to speak with this amazing man and all he has to teach and tell us.
The VetEx leadership team had the chance to speak with Secretary of Interior Sally Jewell. It was great to speak with Sally about all her job entails. Fascinating woman working hard in service to this countries wild places and open spaces.
We attended the Mountain Hard Wear lunch and got updated on all the new designs and specifics for their new line.
We wrapped up the show at the Kahtoola booth. Kahtoola was our first sponsor in 2010 when most folks would not give us the time of day, Kahtoola wanted to make sure our veterans were in their snowshoes and microspikes. We will always be loyal supporters of Kahtoola as they have been very loyal to VetEx.
We attended the National Geographic Adventurers of the Year party on Thursday where Stacy Bare and Nick Watson (VetEx Co-Founders) were presented with the 2014 Adventurers of the Year honor. Thanks National Geographic for recognizing our veteran run, veteran led trips and expeditions nation wide.
It was a great show for VetEx as we got to meet so many new faces and hang out with old partners to talk about future trips and the future of veterans outside. Thank you once again Keen, Kahtoola, and National Geographic for making our show so eventful.